Visit Panama City Beach

Travel ArrangementsFlorida, United States11-50 Employees

Visit Panama City Beach serves as the official destination marketing organization for Panama City Beach, Florida, coordinating promotional efforts and stewardship of the destination's REAL.FUN.BEACH brand and attributes. The organization oversees tourism development, special events, and beach nourishment and maintenance programs to support the local economy and community. It holds DMAP accreditation from Destinations International, reflecting recognized industry standards in destination marketing. Through its marketing activities and stewardship of the branding and related programs, it aims to improve economic opportunity, job creation, and residents' quality of life while preserving the destination's character.

Based in Panama City Beach, Florida, the organization is a small-to-mid-sized entity within the travel arrangements field. In April 2026, Visit Panama City Beach appointed Griff Griffitts as President and CEO.

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