New Leadership Visit Lodi appointed a new president and CEO in March 2025, signaling a potential openness to refreshed sponsorships, co branded campaigns, and strategic partnerships with wineries, hospitality providers, and regional events.

Sports Partnerships A formal collaboration with the Huddle Up Group to conduct site visits indicates a focus on sports tourism; propose packaged experiences for teams, leagues, and fans that couple lodging and winery tours with event day experiences.

Marketing Readiness The current tech stack shows active digital marketing and tracking; offer data driven marketing services, enhanced attribution, landing page optimization, and unified campaigns to grow visitor guide requests and wine tour bookings.

Local Ecosystem With a rich network of 85 wineries and local attractions, there are ample opportunities for bundled experiences, cross promotions, and affiliate revenue with accommodations, restaurants, arts, and activity providers.

Center Platform The downtown Visitor Center serves as a key lead gen hub; explore sponsorships, paid listings, and advertising opportunities within the visitor guide and digital assets to monetize and expand partner exposure.