Regional Tourism Growth Visit Lenawee operates as the premier destination marketing organization for Lenawee County with a funded model tied to local hotel assessments, presenting a durable funding base for marketing partnerships and collaborative campaigns.

Scaled Revenue & Market With reported revenue in the mid six-figure range and a small team, there is potential to scale through strategic B2B sponsorships, performance marketing programs, and tiered destination campaigns targeting associations, groups, and family travel segments.

Tech Stack Enablement Current technology—including Google Publisher Tag, Azure, and content tooling—facilitates data-driven marketing and digital ad sales opportunities. There is room to package tech-enabled partner programs and analytics dashboards for sponsors.

Leadership & Talent Recent leadership additions in marketing indicate ongoing capacity to expand partner outreach, event promotions, and co-branded campaigns, offering opportunities for new alliance packages and joint-marketing initiatives.

Strategic Partnerships As a regional CVB with a strong tourism mandate and comparable peers in nearby markets, there is potential to collaborate on regional itineraries, lodging partnerships, and group travel programs to unlock cross-promotion and co-funded initiatives.