Economic Growth Visit Knoxville pursues sustainable economic growth by increasing visitor and convention business to the community, presenting a sales opportunity to position partners and venues as integral to Knoxville’s tourism-driven economic development.

Event Collaboration Strategic partnerships with venues and events (e.g., FILM FEST KNOX in partnership with Regal and The Public Cinema; Bassmaster Classic recognition) indicate opportunities to co-sponsor, co-market, or host signature experiences.

Community Engagement K-Town Connect hospitality ambassador program and collaboration with local organizations suggest doors for onboarding local ambassadors, destination experiences, and stakeholder-led promotions to amplify visitor engagement.

Digital & Tech Technical stack includes Vue.js, Google Maps and analytics integrations, signaling potential for technology-enabled sales plays such as digital itineraries, targeted ads, and data-driven venue marketing packages.

Market Positioning As a dedicated CVB with a broad revenue scale and a focus on meetings and conventions, Visit Knoxville offers a gateway for partners to access regional tourism spend, branding collaborations, and mutually beneficial B2B tourism initiatives.