Sustainable Tourism Visit Jersey aims to promote a sustainable visitor economy, presenting an opportunity to offer partnerships or tech-enabled solutions (e.g., data-driven marketing, CRM for sustainable campaigns) that align with their sustainability focus.

Leadership & Talent Recent leadership appointments in marketing and board-level additions indicate a focus on strategic communication and governance; engage with the marketing head and new NEDs to position solutions that support branding, stakeholder reporting, and executive communications.

Digital Marketing Stack Current tech stack includes WordPress, Azure AD, Algolia, Outbrain, and cloud services; there is potential to offer site optimization, CRM/identity management, paid media analytics, or content discovery enhancements to drive visitor acquisition.

Growth Funding Signals Revenue range of 10–25 million and ongoing expansion activities suggest budget availability for marketing, data analytics, and partnerships; approach with scalable solutions that demonstrate measurable ROI and multi-channel impact.

Tourism Partnerships As the official tourism board for Jersey, there is appetite for collaborations with regional tourism bodies and travel partners; propose joint marketing programs, content collaborations, or technology-enabled co-branded campaigns to expand reach.