Regional Tourism Growth Visit Hendricks County is a regional tourism and marketing organization with a growing profile, recent awards, and a new brand strategy (For Real) that signals expanding opportunities to partner with local businesses, hospitality venues and event organizers for co-branded campaigns and destination marketing programs.

Content & Creator Programs The Insider program leveraging local content creators and the recognition as Collaboration of the Year indicate a strong pathway for content marketing partnerships, influencer-driven campaigns, and sponsored experiences that can be sold to hotels, attractions, and service providers seeking authentic county promotion.

Leadership Credentials CEO Jaime Bohler Smith earned the CDME designation, signaling professional credibility and potential to open doors with regional tourism boards, hotel groups, and travel partners seeking qualified destination management expertise for joint bids, RFPs, and strategic initiatives.

Accessibility & Inclusion The CARE to Connect Accessibility Summit and a focus on accessibility position VHC as a partner for accessibility-focused tourism initiatives, government grants, and corporate-sponsored accessibility programs that could involve venue upgrades, inclusive events, and cross-promotional opportunities.

Digital & Tech Stack A robust technology stack including AWS, Google Cloud, Snowplow, and targeted advertising platforms suggests readiness for data-driven campaigns, website monetization, and performance marketing services tailored to drive visitation, partner leads, and event bookings for local businesses.