Scalable Loyalty FXVA has piloted gamified engagement initiatives such as Locally Poured Field Guide, Cicada Stroll Bingo, and Take Out Trail, indicating appetite for mobile passports and partner-driven promotions. There is a clear opportunity to offer a scalable loyalty and travel passport platform with analytics, attribution, and partner ecosystems, potentially integrating with Bandwango or a similar distribution partner to expand reach and guest spend.

Partnership Opportunity The existing Bandwango collaboration demonstrates openness to tech-enabled campaigns; there is potential to onboard additional partners across hotels, breweries, wineries, attractions, and sports venues, enabling cross promotions and bundled itineraries. A channel partner program with revenue share and standardized APIs could accelerate adoption and deepen the county's tourism ecosystem.

Marketing Partnerships Visit Fairfax's mission to market Fairfax County to business, leisure, and sports travelers aligns with offering performance-based marketing, content campaigns, influencer activations, and co-branded experiences. Propose managed marketing services, ABM targeting for conventions and sports events, and content localization to grow spend per visitor and length of stay.

Grants Sponsorships FXVA has received county support and collaborates on tourism campaigns; opportunities exist to package co-funded campaigns and sponsorships around major county events and new program launches, leveraging public funds to drive incremental visitation and economic impact.

Leadership Continuity With the retirement of a long-time national sales manager, there is a need for continuity in channel partnerships and sales relationships. Propose a proactive outreach plan, a multi-year engagement strategy, and a formal vendor relationship that ensures ongoing collaboration with new leadership, complemented by a sales enablement package for regional partners.