Strategic Partnership Visit Aurora is actively engaging with local partners (e.g., Stanley Marketplace) and has a history of collaborations to amplify events and brand presence, signaling openness to co-marketing and joint promotion opportunities.

Venue & City Scale As the official destination marketing organization for Aurora with access to 65+ hotels, 13,000+ guestrooms, and 1M+ sq ft of meeting space including a major resort, there are numerous cross-sell and package opportunities for corporate meetings, incentives, and large conventions.

Awards & Validation Awards such as the 2023 Business of the Year and CTO funding indicate credibility and momentum, which can be leveraged in outreach to secure RFPs, sponsorships, and marketing collaborations.

Strategic Alliances Partnership with MMGY Global and targeted branding efforts suggest a willingness to elevate market positioning; sales outreach can align with these campaigns to propose joint branding, experiential events, and co-branded campaigns in key feeder markets.

Tech & Reach A modern tech stack including The Trade Desk, Calendly, AWS, and WordPress enables data-driven targeting, streamlined meeting planning, and scalable content distribution — opportunities exist to offer performance marketing services or optimized event dashboards for clients.