Boutique Luxury Focus Target high-end couples in Chicago seeking bespoke wedding planning and proposal styling, emphasizing personalized service, strong client relationships, and a luxury experiential approach.

Owner-Led Expertise Leverage Jenée Strickland’s decade-long Chicago wedding experience and hands-on leadership to position as a trusted, intimate planning partner; highlight narrative-driven planning and attention to detail as differentiators.

Scale & Collaboration Position as a boutique firm with potential for strategic partnerships or subcontracted coordinators for larger events, while maintaining the premium brand and personalized client experience.

Technology Utilization Expand tech-enabled client experiences and marketing through existing stack (WordPress, WooCommerce, Hotjar, New Relic, Google Workspace) to capture inquiries, showcase portfolios, and optimize conversion paths.

Growth Signals Capitalize on revenue under one million with targeted marketing to upscale wedding segments, develop case studies and testimonials from recent Chicago weddings to build social proof and attract higher-budget inquiries.