Expanding Product Line Viscata recently launched four new patterns for their handmade espadrilles, indicating an ongoing commitment to product innovation and seasonal collections that can be leveraged for cross-selling or upselling opportunities.

Sustainable Focus Partnering with Traceability consultancy Product DNA demonstrates Viscata’s dedication to transparency and sustainability, aligning with consumer trends favoring eco-friendly and ethically produced footwear, which can be promoted as a unique selling proposition.

Digital Engagement Utilizing tools like Hotjar, Zendesk, and Google Tag Manager shows Viscata’s investment in online customer experience and data-driven marketing, opening doors for targeted digital campaigns and personalized customer engagement.

Market Positioning As a boutique brand with a smaller team, Viscata offers tailored, high-end products and experiences, creating opportunities to target niche markets or collaborate with premium retailers seeking exclusive, handcrafted footwear.

Growth Potential With revenues up to one million dollars and recent product launches, Viscata presents potential for sales expansion through increased distribution channels, partnerships, or increased e-commerce marketing efforts that highlight their craftsmanship and brand values.