Local Market Focus Based in Richmond with a small to mid-size team, Virtus Security is well-positioned to win local mid-market accounts across facilities, retail, manufacturing, and healthcare in Virginia. Focus growth on nearby small to medium organizations by offering scalable officer services, bundled with flexible coverage options and responsive local support.

Protection Expansion Current service mix includes unarmed, armed, SCOP, and personal protection; there is a clear opportunity to upsell executive protection, event security, risk assessments, and security staffing for corporate campuses, manufacturing sites, and high-profile events, expanding wallet share with existing customers and new logos.

Tech Enabled Security Tech-enabled operations using Google Cloud and Sentry can translate into client-facing dashboards, incident reporting, and mobile guard management. Highlight these capabilities to differentiate Virtus as a tech-forward security partner and to improve retention and cross-sell.

Strategic Partnerships Explore strategic partnerships with larger national security providers as a regional specialty supplier for SCOP, personal protection, and guard services. Subcontracting or referral partnerships can help win larger bids while maintaining cost efficiency and local knowledge.

Public Sector Focus Public sector and government related opportunities exist in Virginia through RFPs and contracted services for schools, transit facilities, and critical infrastructure. Emphasize compliance, rigorous officer training, background checks, and reliability to compete for these opportunities and diversify revenue.