Virtue Labs LLC Email Format

ManufacturingNorth Carolina, United States51-200 Employees

Virtue Labs LLC is a mid-sized manufacturing company based in Raleigh, North Carolina, focused on prestige hair care products. The brand centers on Alpha Keratin 60ku, a whole human protein sourced from ethically collected human hair, which proponents say can fill in damaged areas and repair hair beyond what conventional keratin treatments achieve. This ingredient is exclusive to Virtue and is incorporated into every product in its line, defining the brand's technological approach to hair health.

Independent clinical testing has reported significant improvements after several uses, including reduced frizz, repair of split ends, increased hair thickness, and enhanced color vibrancy. In June 2026, Virtue Labs launched ColorKick, described as the first hair filler made from pure human keratin. The company operates from Raleigh and positions itself in the specialty, science-driven segment of the hair care market.

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