VIOLETTE_FR Email Format
Personal Care Product ManufacturingNew York, United States11-50 Employees
VIOLETTE_FR is a New York City, New York-based personal care brand established by makeup artist Violette, offering a multi-category line across skincare, haircare, and makeup. The formulations are vegan and cruelty-free, aligning with a focus on safe, effective ingredients. The brand emphasizes individuality and a French-inspired attitude toward imperfection, positioning beauty as a tool for self-expression rather than concealment. The product line is distributed online in the US, France, the United Kingdom, and Canada, and the brand opened a new store in Paris, signaling European expansion. In 2026, the brand expanded its lineup with Plume Eyeshadow and Plume Blush. It earned Leaping Bunny Certification in 2024, underscoring a commitment to ethical beauty practices.