Growth in Leadership Recent hires of key sales leadership positions, including a new Vice President of Sales and Director of Sales, indicate a strategic focus on expanding sales efforts and market reach, presenting opportunities for B2B partnerships and distribution channels.

Stable Revenue Base With an established revenue range between 50 and 100 million dollars, Viking Spas demonstrates a solid financial foundation, making it a viable target for upselling premium products, aftermarket accessories, or maintenance services.

Made in USA Advantage All products are manufactured in West Michigan, emphasizing quality and domestic manufacturing, which appeals to customers seeking American-made goods and can be leveraged in marketing and sales to differentiate from international competitors.

Healthcare & Wellness Focus Viking Spas emphasizes health and well-being as core to its brand, aligning with consumer trends toward self-care and wellness, offering potential for promoting related accessories, aromatherapy, or related spa products.

Industry Positioning As a family-run, third-generation business with a focus on quality, safety, and therapy, Viking Spas is well-positioned to target both residential consumers and commercial clients such as wellness centers or luxury resorts seeking reliable, American-made hot tubs.