Non-toxic edge Leverage Viking Pure’s non-toxic, salt-free cleaning solution to target facilities with stringent safety and health requirements, such as senior living communities, hospitals, and care facilities seeking effective disinfection without chemical-related risks.

Hospital-grade trust Highlight hospital-grade cleaning capabilities and recent partnerships with senior living communities to pursue multi-site facility contracts in long-term care, assisted living, and rehabilitation centers that need scalable, compliant disinfection programs.

Sustainability focus Position the company as a sustainability-forward alternative to traditional chemical cleaners, aligning with ESG initiatives and recognition as an ESG leader to open opportunities with corporate facilities, universities, and government entities prioritizing green cleaning.

Strategic partnerships Capitalize on recent partnerships with Legacy Village, Renaissance Marquis, Renaissance Hilldale, and others to expand channel-based sales through senior living operators and operators of multi-site communities, offering bundled cleaning and disinfection solutions.

Growth signals Target expansion into higher-revenue, multi-site operators by leveraging revenue scale and notable funding/readouts, using their rapid growth in senior living and healthcare segments to justify larger contract opportunities and potential OEM/installation deployments.