Strategic Partnership Be alert to partnership opportunities with Behrens Manufacturing via the Accraply brand, as Viking Plastic Packaging already facilitated a collaborative labeling solution. This suggests potential for expanded packaging line integration and cross-sell of labeling, shrink film, and automation services.

Growth Markets With a customer base spanning from sole proprietors to Fortune 500 companies and a revenue range of 10M-25M, Viking likely serves diverse market segments. Target upsell to larger packaging programs, including high-volume shrink and stretch film solutions, and bundled equipment and services.

Full-Service Capabilities Leverage Viking’s end-to-end offerings—equipment, materials, parts, service and training—to position comprehensive managed packaging solutions for prospects seeking single-source procurement and reduced total cost of ownership.

Technical Expertise Highlight their technicians with deep experience (over 100 years combined) for integrations, rebuilds, troubleshooting and repair as a competitive differentiator when selling value-added services, maintenance contracts and upgrade migrations.

Digital Presence Use Viking’s tech stack and WordPress presence to engage digital buyers with coordinated content, product demos and self-service tools. Explore opportunities to offer online configurators, training modules and remote support subscriptions to expand reach.