Expansion Opportunity Leverage Viking Footwear's recent collaboration with Moomin and its product line expansion to target licensing and co-branding partnerships with outdoor lifestyle and kids’ apparel retailers seeking durable, moisture-resistant footwear.

Tech Enablement Target retailers and distributors that value data-driven commerce by offering Viking’s tech stack capabilities (AWS, Adobe Experience Cloud, Segment, Clarity) to optimize online customer journeys and enable personalized marketing collaborations.

Sustainability & Durability Position Viking’s long heritage, quality construction, and rugged footwear as premium, long-lasting outdoor gear to win relationships with institutional buyers (schools, wildlife organizations, clubs) and consumers seeking durable products.

Mid-Market Focus With 51-200 employees and revenue in the lower-mid market, pursue partnerships with mid-sized outdoor retailers and specialty shops looking for established brands with scalable manufacturing and reliable supply chains.

Channel Partnerships Explore wholesale and distribution agreements with regional outdoor retailers, leveraging Viking’s historical credibility and recent product launches to accelerate shelf presence and cross-sell opportunities.