CX Modernization Viejas is actively investing in guest experience platforms through partnerships like ComOps with Medallia. There is an opportunity to offer an integrated CX stack spanning guest feedback, loyalty, and personalized marketing across casino, hotel, and outlet center to boost repeat visits and spend.

Cashless Adoption They launched VIP Mobility for cashless gaming and have ongoing payments tech partnerships. There is potential to upsell expanded mobile payments, digital wallets, loyalty integration, and secure cross-venue payment experiences across casino, resort, and outlets.

EV Sustainability Partnership with EVPassport signals willingness to invest in sustainability. Propose end-to-end EV charging solutions, energy management, and sustainability reporting tools that can drive customer incentives and align with brand values.

Digital Marketing Current tech stack includes Instagram, Google Tag Manager, and RankMath; there is room to offer advanced SEO, website optimization, and data-driven campaigns to increase foot traffic to Viejas Casino & Resort, Willows Hotel & Spa, and outlet shopping.

Hospitality Growth Willows Hotel & Spa and AAA Four Diamond award indicate strong hospitality assets and cross-selling opportunities. Target corporate events, weddings, group travel, and bundled experiences that combine gaming, hospitality, and shopping to increase average spend.