Geographic Expansion Victoria's Secret is actively expanding its global retail footprint, with recent openings in regions such as New Zealand and partnerships like the new boutique at Sydney Airport. This presents sales opportunities for localized marketing, regional product offerings, and partnerships with local suppliers and service providers.

Diversified Product Lines The company's recent launch of home fragrances and holiday gift collections indicates a strategic move to diversify beyond core lingerie products. Sales initiatives could focus on cross-selling complementary categories to loyal customers or targeting new customer segments interested in beauty and home lifestyle products.

Digital and Tech Focus Victoria's Secret leverages a robust tech stack including Salesforce, Adobe Tag Manager, and digital marketing tools, highlighting opportunities to enhance e-commerce, personalized marketing, and customer engagement strategies, especially for digitally native consumers and international markets.

Sustainability & Community With a commitment to empowering women and celebrating diversity, Victoria's Secret can tap into the growing demand for ethically sourced, inclusive, and sustainable products, creating sales opportunities through eco-friendly collections and partnerships with social causes appealing to conscious consumers.

Competitor Dynamics Despite strong market position, competitors like Skims are rapidly expanding and surpassing Victoria's Secret in size and innovation. This signals an opportunity for sales teams to focus on innovation-driven product lines, enhanced customer experiences, and strategic collaborations to strengthen competitive positioning.