Wedding Partnerships Position the business for growth by forming strategic partnerships with local wedding venues, planners, photographers, and caterers to generate referrals and offer bundled services that appeal to couples.
Tech Stack Optimization Take advantage of the current Squarespace and Toast POS setup by integrating a customer relationship management and marketing automation to improve lead capture, follow up, and guest retention across online and offline channels.
Local Market Focus Leverage proximity to Boston area venues and events to win more business by building a dense local vendor network, hosting show presentations, and engaging in targeted outreach to couples planning weddings.
Content and SEO Expand presence through weddings focused content and media partnerships to attract inquiries, improve search visibility, and establish authority in the wedding hospitality space.
Operational Scaling With a tiny team, explore outsourcing and process automation for bookings, client inquiries, invoicing, and marketing to support growth while maintaining service quality.