Strategic Partners Viafintech already collaborates with large retailers and financial brands (REWE, Rossmann, PENNY, dm, N26) and operates the Barzahlen/viacash networks. Leverage these existing relationships to upsell expanded digital financial services, cashless solutions, and prepaid offerings to current partners or adjacent retailers within Paysafe's ecosystem.

Digital Banking Synergy As a Paysafe acquisition with a strong digital cash and payment infrastructure, Viafintech is positioned to co-sell integrated fintech solutions (digital banking, cash services, bill payments) to banks and fintechs seeking to expand pan-European reach and omni-channel capabilities.

Europe Expansion With active presence across Germany, Austria, Switzerland and beyond, Viafintech can target cross-border rollout opportunities, leveraging its EU partner network to offer standardized API-driven payments and cash access services in new markets to accelerate Paysafe’s regional growth.

Tech-Enabled Scale The tech stack (APIs, ELK, PostgreSQL, and automation tools) supports scalable financial services. Position sales conversations around rapid integration capabilities for merchants, faster time-to-value for retailers, and enhanced data insights for partner ecosystems.

SMB and Enterprise Upsell With a small to mid-size employee base and sizable revenue potential, Viafintech’s offerings can be packaged for mid-market retailers and regional chains seeking cash-related services, gift/ prepaid solutions, and seamless payouts, presenting a clear upsell path within Paysafe’s financial services suite.