Digital Growth VG is transitioning from print to digital with a stated focus on growing its digital services while reducing reliance on the printed edition. This signals potential demand for digital advertising, subscription tech, targeted content delivery, and analytics services to boost online engagement and monetization.

Tech Stack VG already utilizes a diverse technology stack (including AWS, Cloudinary, Salesforce, OpenAI, Google Workspace, Hotjar, Zendesk, 1Password), indicating openness to additional cloud-based advertising tech, content management enhancements, AI-assisted editorial tools, and customer experience platforms to optimize operations and monetization.

Sustainability Push As a long-standing Norwegian media player with independent editorial goals, VG could benefit from sustainability storytelling partnerships, ESG-focused advertising packages, and data-driven insights around responsible reporting that resonate with advertisers and readers seeking credible, civic-minded content.

Expansion Potential With local editorial teams in multiple cities and international presence, VG presents opportunities for location-based advertising solutions, regional sponsorships, and localized content partnerships, plus potential cross-border distribution deals and affiliate programs.

Partnership Readiness Backed by ownership under Schibsted and a strong readership across multiple platforms, VG is well-positioned to adopt advertiser-centric analytics, programmatic ad platforms, and enterprise-grade marketing services tailored to large brand campaigns and multi-channel publishing initiatives.