Funeral Industry Alignment Verplank has visibility in the funeral supply sector through CFSA and leadership recognition, signaling a ready-made channel to funeral homes and cemeteries. Opportunity: pursue procurement partnerships, exclusive product lines, or co-branded marketing within CFSA and related associations.

Growth Through Automation With a lean staff and solid revenue potential, Verplank could benefit from streamlined operations via ERP and CRM, inventory and order management, and automated procurement to scale. Consider offering packaged SMB manufacturing software or outsourcing back-office processes.

Digital Modernization Current tech stack suggests legacy web infrastructure; there is room to upgrade the website, improve digital marketing, SEO, and analytics, and bolster security. Propose website modernization, content marketing, and digital customer acquisition services.

Leadership Leverage Leadership recognition for Betsy VerPlank-Kerl indicates potential for partnerships with women-owned business programs, supplier-diversity initiatives, and executive sponsorships. Opportunities include co-branding, speaking engagements, and strategic alliances.

Regional Growth Anchored in a local Tennessee base with national revenue reach implied, there are opportunities to expand distribution through regional partnerships, logistics optimization, and leveraging the CFSA network to scale nationwide.