Insights

Strong Brand Loyalty Vera Bradley’s emphasis on bold self-expression and personal style fosters a loyal customer base that values unique, handcrafted accessories. Leveraging this loyalty through personalized marketing and exclusive collections can enhance repeat sales and increase customer lifetime value.

Diverse Product Expansion Recent partnerships, such as with Li & Fung for soft home goods and accessories, indicate opportunities to diversify product offerings. Expanding into premium or lifestyle segments aligned with the brand’s aesthetic could attract new customer segments and increase cross-selling potential.

Digital and Tech Adoption Utilizing a tech stack that includes platforms like Venmo, AfterPay, and Tealium highlights Vera Bradley’s focus on streamlined digital transactions and customer engagement. Enhancing online shopping experiences or offering flexible payment solutions can boost conversions and reach tech-savvy consumers.

Leadership and Vision Recent high-profile hires such as a new Chief Brand Officer and board members with extensive retail experience demonstrate a strategic focus on strengthening brand positioning. This could open sales opportunities to collaborate on exclusive collections or marketing campaigns aligned with renewed brand initiatives.

Market Position and Growth With revenue estimates between $250 million and $500 million and a focus on empowering women’s individuality, Vera Bradley presents opportunities for brand partnerships, influencer collaborations, and targeted campaigns that resonate with a diverse, active customer base ready for innovative products.

Vera Bradley Tech Stack

Vera Bradley uses 8 technology products and services including Criteo, Microsoft SQL Server, oEmbed, and more. Explore Vera Bradley's tech stack below.

  • Criteo
    Advertising
  • Microsoft SQL Server
    Database
  • oEmbed
    Dev Tools
  • GRIN
    Marketing Automation
  • Venmo
    Payment Processing
  • AfterPay
    Payment Processing
  • Tealium
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Vera Bradley's Email Address Formats

Vera Bradley uses at least 1 format(s):
Vera Bradley Email FormatsExamplePercentage
FLast@verabradley.comJDoe@verabradley.com
92%
FirstLast@verabradley.comJohnDoe@verabradley.com
4%
First.Last@verabradley.comJohn.Doe@verabradley.com
3%
First_Last@verabradley.comJohn_Doe@verabradley.com
1%

Frequently Asked Questions

Where is Vera Bradley's headquarters located?

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Vera Bradley's main headquarters is located at 12420 Stonebridge Road Roanoke, Indiana 46783 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Vera Bradley's phone number?

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You can contact Vera Bradley's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vera Bradley's stock symbol?

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Vera Bradley is a publicly traded company; the company's stock symbol is VRA.

What is Vera Bradley's official website and social media links?

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Vera Bradley's official website is verabradley.com and has social profiles on LinkedIn.

How much revenue does Vera Bradley generate?

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As of February 2026, Vera Bradley's annual revenue is estimated to be $540M.

What is Vera Bradley's NAICS code?

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Vera Bradley's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Vera Bradley have currently?

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As of February 2026, Vera Bradley has approximately 1.4K employees across 5 continents, including North AmericaAsiaEurope. Key team members include Vp And Cio: M. V.Vice President Global Sourcing And Quality: S. B.Vice President Of Licensing & Strategic Initiatives: S. L.. Explore Vera Bradley's employee directory with LeadIQ.

What industry does Vera Bradley belong to?

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Vera Bradley operates in the Retail Apparel and Fashion industry.

What technology does Vera Bradley use?

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Vera Bradley's tech stack includes CriteoMicrosoft SQL ServeroEmbedGRINVenmoAfterPayTealiumX-Content-Type-Options.

What is Vera Bradley's email format?

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Vera Bradley's email format typically follows the pattern of FLast@verabradley.com. Find more Vera Bradley email formats with LeadIQ.

When was Vera Bradley founded?

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Vera Bradley was founded in 1982.

Vera Bradley

Retail Apparel and FashionIndiana, United States1001-5000 Employees

Vera Bradley began as an instinct.

An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories.

They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles.

We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them.

Vera Bradley designs for you because Vera Bradley is you. And you are your own muse.

Our vision of hope ... Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend, Mary Sloan. Since then, their genuine commitment to this cause has evolved into the Vera Bradley Foundation for Breast Cancer. Together with our donors, event participants and volunteers, we hope for a future free from breast cancer. $25.7 million in contributions have been raised so far to support critical advancements in breast cancer research. Learn more @ www.verabradley.org.

Section iconCompany Overview

Headquarters
12420 Stonebridge Road Roanoke, Indiana 46783 United States
Phone number
Stock Symbol
VRA
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1982
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Vera Bradley's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Vera Bradley's revenue is estimated to be in the range of $250M$500M

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