Venado

Retail Apparel and FashionWisconsin, United States11-50 Employees

We started this company to help solve one of the problems a hunter has – clothing that looks good and feels good that represents my lifestyle. We want more than camo shirts in our closet - something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable outside the woods, at hunting camp and everywhere in between while supporting what we love. 

Venado's purpose is to promote Hunting. Delivering product hunters crave inspires new hunters to explore the lifestyle and empowers customers to proudly respect and share the outdoors with others. Venado wants to make an impact by celebrating this tradition and making it stronger than ever.

For hunters and outdoorsmen, it is important we support each other in our vision to promote Hunting.  We develop and design apparel based on the voice of the hunter while making sure each garment’s properties are tested to meet a hunter’s requirements in their everyday activities.  We believe if you look good and feel good, you will do more!

Venado was born from the belief that the experience of hunting is as important — if not more important — than the harvest. Going places few people go and enduring weather that keeps most hunters home is the fabric of our brand. We live for the uncommon experiences and awe-inspiring moments found through the pursuit. Hunting offers a focus rarely afforded to us in the constant distraction we face in our day-to-day lives. It provides a meaningful connection to the wild around us, and it awakens the wild still within us. This connection grounds us, gives us a much-needed perspective, and shapes our lives far beyond a day spent in the field.

We strive to provide the best value apparel for the hunter & their families who demand nothing less. We design great products that meet the everyday needs of the outdoorsman.

Our mission to promote hunting is backed by partnering with 2% for Conservation and giving 1% of sales and 1% of time back.

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