Niche Market Focus Velvet Caviar specializes in fashionable tech accessories, primarily phone cases and protected devices, which presents opportunities to upsell complementary products such as tech organizers, screen protectors, or customizable accessories tailored to fashion-conscious consumers.

Growing Customer Base Having protected over a million devices, Velvet Caviar demonstrates strong market traction, indicating substantial brand loyalty and potential for expanding product lines or entering new geographic regions to increase sales.

Digital Engagement Utilizing platforms like Canva, Trustpilot, and Tailwind CSS suggests a focus on visual branding and customer reviews, which can be leveraged to enhance e-commerce strategies and drive online conversions through targeted marketing campaigns.

Competitive Positioning Operating in a competitive landscape with similar companies like Casely and CASETiFY, Velvet Caviar can differentiate itself by emphasizing unique design collaborations, eco-friendly materials, or exclusive collections to attract brand-conscious consumers.

Potential Upsell Opportunities With a diversified range of tech accessories and a solid revenue base within the $1M-$10M range, there are opportunities to introduce new product categories such as tech gadgets or lifestyle accessories to increase average order value and deepen customer engagement.