Velour Beauty Email Format

Personal Care Product ManufacturingOntario, Canada11-50 Employees

Velour Beauty is a personal care product manufacturer based in Toronto, Ontario, focused on lash products. Its offerings are designed to help lash-curious consumers succeed with lashes across eye shapes and sizes, emphasizing ease of use for all experience levels. The aim is to enable wider participation in lash styling by providing approachable, user-friendly solutions.

The company operates within the personal care industry and serves individuals seeking accessible lash products, from beginners to enthusiasts. It has pursued cruelty-free and animal-friendly branding, launching a Vegan Luxe Lash collection and moving to a mink-free line in 2021. In March 2022, Velour Beauty appointed Meena Zurmati as general manager, marking leadership expansion as the company continues to grow.

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