Channel Expansion Target additional major marketplaces to expand Vela's customer base beyond Etsy and Shopify. Leverage Vela's centralized data to simplify multi channel management and automation, offering a compelling reason to onboard new channels. Build a co-sell program with platform partners to accelerate onboarding of new marketplace integrations.

ROI Driven Outreach Position Vela around proven performance for ecommerce teams by highlighting revenue uplift and rapid value realization. Recommend pilot programs with minimal friction to demonstrate ROI and collect customer stories for sales collateral.

Scale Upmarket Target growing SMBs and mid-market brands with higher volume needs and complex automation. Propose tiered pricing and expanded user seats along with onboarding and success services to win larger seller segments.

Partner and Referral Engine Formalize partner and referral programs with marketplaces, platforms, and agencies to sustain growth beyond paid acquisition. Leverage existing customers as case studies and advocates to fuel pipeline.

Tech & Data Strength Highlight a robust, scalable data integration stack and AWS-backed reliability as a selling point for tech leads. Show readiness to integrate with ERP, fulfillment systems, and marketplace feeds to streamline multi-channel operations.