Expansion opportunities Veeder-Root is actively expanding its offerings with new sensing tech, smart controllers, and EV charging solutions such as Konect in Australia and Red Jacket IQ2. This signals opportunities to upsell integrated fuel management with EV charging and enhanced pump control systems to existing and new customers seeking multi-fuel, future-ready facilities.

Broad customer base With customers spanning major oil companies, airports, governments, logistics fleets, service stations and utilities, Veeder-Root reaches a wide commercial footprint. Sales approaches can be tailored to sector-specific ROI drivers like compliance, leakage protection, inventory accuracy, and uptime guarantees.

New product streams Recent launches include probe and sump sensor cables, liquid level sensors, and advanced STP controllers. These adjacent technologies create cross-sell opportunities to customers needing end-to-end monitoring, leak detection, and environmental compliance across both underground and above-ground assets.

Strategic partnerships Veeder-Root’s collaboration with Patriot Capital and its integration within Gilbarco Veeder-Root ecosystem point to financing-enabled deployments and broader channel leverage. This enables sales teams to package hardware with financing and service agreements to accelerate large-scale deployments.

Global EV transition Konect’s Australia rollout signals a strategic move toward multi-fuel hubs and EV charging integration. This presents opportunities to target existing service stations and fleets for combined fuel, vapor management, and EV charging solutions, expanding addressable market share in the transition to electrification.