Cooperative Reach Leverage VEDES’ network of approximately 600 independent entrepreneurs across eight European countries and nearly 700 stores to expand distribution of toys and leisure products through their retail ecosystem and in-store events.

Omnichannel Presence Capitalize on the integrated shopping experience spanning 700 physical locations and vedes.com to drive online-offline promotions, exclusive online SKUs, and click-and-collect programs aimed at boosting basket size.

Quality Service Promise Position premium toy and family products with strong value for money to align with VEDES’ high service and local relevance, offering phased promotions, seasonal campaigns, and regionalized assortments that enhance loyalty and repeat purchases.

Tech-Driven Growth Engage with VEDES’ tech stack openness by proposing scalable tools such as SAP-integrated inventory, Shopify storefront enhancements, and data-driven marketing initiatives using Microsoft Clarity and Sendinblue to optimize merchandising and customer acquisition.

Community & Events Propose partnerships around community events and co-branded experiences in stores to boost foot traffic, particularly leveraging the ‘SPIELEN VERBINDET’ narrative, with bundled promotions for families and local partnerships.