Recurring Revenue VCP specializes in cloud-based wellness plans with recurring billing and flexible plan designs, creating predictable revenue streams for partner practices and ongoing opportunities for upsell to treatment, lifestyle, and employee plans.

Multi-location Growth With multi-location capabilities and enterprise-level functionality, VCP is positioned to scale across single and multi-site veterinary practices, offering a clear path for nationwide deployment and cross-location upsell opportunities for analytics and centralized payment management.

Practice and Business Wellness The dual focus on the Practice of Wellness and the Business of Wellness provides a compelling value proposition for practices seeking both software efficiency and growth strategies, enabling targeted add-ons like growth clubs, real-time data insights, and payment optimization tools.

Revenue uplift Reported impact includes 10% to 15% growth in practice revenue and higher service compliance, creating sales opportunities around expansion of plan offerings, improved per-pet spend, and additional services bundled into wellness programs.

Partner with Covetrus As a Covetrus solution embedded in the veterinary ecosystem, VCP can be positioned for integration opportunities with existing Covetrus customers, leveraging API capabilities and GAAP-compatible accounting to streamline adoption and expand the addressable market.