Industry Leadership VBZ represents over 90 percent of the Dutch confectionery industry, providing a unique opportunity to engage with a comprehensive network of small to large sector stakeholders through targeted membership and partnership offerings.

Regulatory Influence With active lobbying on societal issues like sugar taxes and food safety at national and European levels, VBZ can be a strategic partner for organizations specializing in compliance, food safety technology, and sustainable ingredient sourcing.

Digital Engagement Their use of modern tech tools such as Google Analytics and Progressive Web Apps indicates a digital-savvy approach, opening avenues for digital marketing, analytics solutions, and customer engagement platforms tailored to industry needs.

Sustainability Focus VBZ’s emphasis on themes like sustainable energy and zero waste suggests a strong alignment with companies offering eco-friendly packaging, green logistics, and environmentally conscious manufacturing solutions.

Market Positioning Targeting companies with revenues between $1 million and $10 million, VBZ presents an expanding market for B2B service providers offering growth consulting, financial services, or innovative manufacturing technologies suited for mid-sized businesses.