Market Leadership VBZ represents a dominant share of over 90 percent of the Dutch confectionery industry’s revenue through its member companies, indicating a significant influence and potential partnership opportunities within this niche market.

Policy Engagement The company's active involvement in national, European, and international lobbying on themes like food safety, sustainability, and health regulations presents opportunities for vendors offering compliance, consultancy, or sustainable solutions.

Industry Support Services With services covering labor agreements, employee safety, and training, VBZ may be open to collaborations with HR tech providers, safety equipment firms, or training solution companies aiming to serve the industry’s workforce development needs.

Digital Presence Utilizing modern tools like Google Analytics and Progressive Web Apps indicates a forward-thinking organization that values digital engagement, providing opportunities for tech suppliers in web development, analytics, and customer engagement platforms.

Financial Scope Operating within a revenue range of 1 to 10 million dollars and representing numerous small to medium-sized companies, VBZ could be a strategic partner for SaaS providers, industry-specific software, or affordable digital marketing solutions tailored to mid-sized organizations.