NYS WBE Leverage Vasco Brands’ status as a New York State certified Women Business Enterprise (WBE) to access supplier diversity programs, preferential bidding opportunities, and potential contracts with larger corporate, government, and institutional buyers seeking diverse suppliers.

Longstanding Expertise With nearly a century in the janitorial supply space and a broad catalog (paper, equipment, floor care, air care, mats, safety, green seal certified products), position Vasco as a trusted single-source provider for facilities teams seeking reliability and consistent product availability.

Midmarket Focus Operating with 11-50 employees and annual revenue in the lower mid-market range suggests ideal targeting of regional facilities managers, small to mid-sized businesses, schools, and local hospitality clients that require flexible terms and personalized service.

Sustainability Edge Emphasize green seal certified products and environmentally conscious offerings to win bids from sustainability-minded organizations and public sector entities that prioritize green procurement and waste reduction.

Digital Presence Utilize the existing tech stack and professional networks (LinkedIn, Google Analytics) to run targeted outreach, content marketing, and digital outreach campaigns showcasing product breadth, certifications, and regional service capabilities to accelerate lead generation.