Vartana Email Format
Financial ServicesNew York, United States11-50 Employees
Vartana is a financial services platform based in New York, New York, that unifies B2B sales closing with financing. It enables vendors to extend payment terms, offer installment plans, and obtain signatures within the closing workflow, aiming to shorten sales cycles and improve cash flow. The platform is designed for enterprise-level B2B transactions, integrating the financing and closing steps to streamline the buyer journey. Founded in 2020 by Kush Kella and Ahmed Sharif, Vartana was acquired by Capchase in 2025, becoming part of Capchase's offering. During 2024, the company expanded its integrations with major CRM systems, including HubSpot, Microsoft Dynamics, and Zoho, enabling users to present flexible payment options within their existing tools.