Insights

Target Mid-Sized Employers Varipro's client base consists mainly of small to mid-sized companies within the 11 to 50 employee range, presenting an opportunity to tailor insurance solutions that meet the needs of growing organizations seeking flexible benefit programs.

Focus on Customization The company's emphasis on customizable self-funded benefit plans indicates a market need for personalized insurance offerings, suggesting opportunities for providers who can enhance or complement such tailored solutions.

Digital Engagement Utilization of modern digital tools like Microsoft 365 and web libraries suggests a strong online presence and digital engagement strategy, opening avenues for digital marketing and online service expansion.

Industry Specialization Being a third-party administrator with a niche in employee and retiree benefits, Varipro is well-positioned for partnerships with insurers and benefit providers aiming to deepen their reach within the benefits administration domain.

Financial Scale With revenues between $50M and $100M, Varipro demonstrates a solid financial base, providing leverage to invest in new technology, expand service offerings, or explore strategic acquisitions to grow market share.

Varipro Tech Stack

Varipro uses 8 technology products and services including Linkedin Insight Tag, Google Hosted Libraries, Open Graph, and more. Explore Varipro's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Open Graph
    Content Management System
  • Plupload
    Data Management
  • oEmbed
    Dev Tools
  • Microsoft 365
    Email
  • Slick
    Javascript Libraries
  • HTTP/3
    Web & Portal Technology

Media & News

Varipro's Email Address Formats

Varipro uses at least 2 format(s):
Varipro Email FormatsExamplePercentage
First@professionalbenefits.orgJohn@professionalbenefits.org
100%
FLast@varipro.comJDoe@varipro.com
90%
Last@varipro.comDoe@varipro.com
5%
FMiddleLast@varipro.comJMichaelDoe@varipro.com
2%
FiLast@varipro.comJoDoe@varipro.com
3%

Frequently Asked Questions

Where is Varipro's headquarters located?

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Varipro's main headquarters is located at 5300 Patterson Avenue Southeast Suite 150 Grand Rapids, Michigan 49512 United States. The company has employees across 1 continents, including North America.

What is Varipro's phone number?

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You can contact Varipro's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Varipro's official website and social media links?

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Varipro's official website is varipro.com and has social profiles on LinkedIn.

What is Varipro's NAICS code?

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Varipro's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Varipro have currently?

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As of May 2026, Varipro has approximately 30 employees across 1 continents, including North America. Key team members include Vice President Of Information Technology: M. F.President: T. B.Account Manager: P. C.. Explore Varipro's employee directory with LeadIQ.

What industry does Varipro belong to?

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Varipro operates in the Insurance industry.

What technology does Varipro use?

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Varipro's tech stack includes Linkedin Insight TagGoogle Hosted LibrariesOpen GraphPluploadoEmbedMicrosoft 365SlickHTTP/3.

What is Varipro's email format?

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Varipro's email format typically follows the pattern of First@professionalbenefits.org. Find more Varipro email formats with LeadIQ.

When was Varipro founded?

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Varipro was founded in 1990.

Varipro

InsuranceMichigan, United States11-50 Employees

Varipro is a Third Party Administrator of employee and retiree benefits. We provide customizable self-funded benefit programs to employers.

Working with Varipro is the smart option for agents and employers who want to control costs, create customizable plan options, and receive responsive and personalized customer service from dedicated representatives. 

Founded in 1990, Varipro began as Professional Benefits Services and is headquartered in Grand Rapids, Michigan and maintains an office in Novi.

Section iconCompany Overview

Headquarters
5300 Patterson Avenue Southeast Suite 150 Grand Rapids, Michigan 49512 United States
Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1990
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Varipro's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Varipro's revenue is estimated to be in the range of $50M$100M

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