Cost Savings Focus Van Stone targets businesses seeking clarity and real cost savings in PEO relationships and workers’ compensation, presenting an opportunity to upsell consolidated payroll, benefits, risk, and compliance services through a streamlined PEO model.

SMB Targeting With a small team of 2-10 employees, the firm serves small to mid-sized clients that can benefit from independent workers’ compensation solutions, suggesting cross-sell potential to mid-market firms looking to optimize fringe program spend.

Tech Enablement Leverage their modern tech stack and WordPress-based platform to position digital productized services, enabling scalable outreach and data-driven proposals for PEO optimization and cost reduction.

Industry Position Position Van Stone as a specialist advisor in the PEO and workers’ compensation space to differentiate from general HR consultancies, targeting organizations seeking transparency and cost predictability in HR-related spend.

Revenue Growth Potential With revenue in the low to mid seven figures, there is runway to expand service offerings, form partnerships with larger HR firms, and pursue mid-market accounts that require independent, cost-conscious risk and compliance solutions.