Expansion Momentum Van Roey Automation is actively expanding its footprint across Belgium and Western Europe, including a recent merger with Dynamate and a strategic acquisition of Group K. This signals growing demand for managed IT services and an opportunities window for cross-sell of managed services, cloud, and security offerings to new and extended customer bases.

Hybrid Cloud & Security The company emphasizes hybrid cloud, connectivity, and high-end cybersecurity with its own SOC. This positions them well for upsell of advanced security services, SIEM/SOC-as-a-service, cloud optimization, and zero-trust initiatives to mid-market and enterprise clients moving to cloud-first strategies.

Microsoft Ecosystem Focus A strong focus on Microsoft 365, Dynamics 365 Business Central, and other Microsoft solutions, powered by AI add-ons, suggests opportunities to expand licensing optimization, migration services, and AI-assisted workflows for clients already invested in Microsoft tech.

Growth Funding Fortino Capital has previously invested to support growth, and recent M&A activity indicates a growth-by-acquisition trajectory. Sales opportunities exist in integrating disparate IT environments, consolidating MSP capabilities, and offering scalable managed services to newly merged clients.

Mid-market Footprint With offices in multiple Belgian cities and a revenue range indicative of a solid mid-market focus, there is potential to target regional enterprise accounts with tailored managed services, cloud modernization, and governance/security programs aligned to mid-sized organizations seeking reliable outsourced IT.