Customer Trust Vanden Borre has built a strong reputation for quality products and personalized service, fostering long-term customer relationships based on trust and reliability. This loyal customer base presents opportunities for upselling extended warranties, service packages, and new product categories.

Focus on Sustainability The company's emphasis on durability and sustainability in their commitments indicates potential for promoting eco-friendly and energy-efficient products, aligning with customer values and increasing sales in green technology segments.

Digital Engagement Utilizing tools like Hotjar and web optimization technologies suggests an active effort to understand customer behaviors online. This data can be leveraged to target digital marketing campaigns and personalized offers, boosting online sales and customer engagement.

Product Variety Offering a wide range of electronics from TVs to smartphones positions Vanden Borre to cross-sell related accessories, and bundle deals, increasing average order value and encouraging repeat purchases across multiple categories.

Market Positioning With a focus on quality, human approach, and long-term relationships, Vanden Borre is well-placed to appeal to security-conscious consumers seeking trusted brands, which opens opportunities for premium product lines and exclusive brand collaborations.