Multi-brand reach Target opportunities across both Chevrolet Buick and Chrysler Dodge Jeep Ram franchises, plus their used car segment in Appleton, WI to expand cross-sell of parts, service, and vehicle packages.

Local service strength Leverage the Collision Center and aftersales services as entry points for bundled maintenance plans, body shop referrals, and loyalty programs to lock in repeat customers in Chilton and surrounding areas.

Mid-market scale With 11-50 employees and revenue in the 10M-25M range, pursue partnerships for regional marketing, fleet sales, and community sponsorships to raise brand visibility and generate high-margin service and used-vehicle opportunities.

Digital footprint Utilize existing tech stack signals (web, ads, and data tools) to run targeted campaigns for service retention, parts upsell, and new-vehicle promotions, while exploring enhanced digital car-buying experiences.

Strategic expansion signals Capitalise on dealership network parity with peers of similar size to position as a preferred supplier for adjacent markets, including Appleton and broader Wisconsin, through partnerships, incentive programs, and referral channels.