Large format printing Target potential clients seeking large format printing capabilities such as banners, brochures, magazines, books, and mailers, highlighting Vanard Lithographers' 6 color press, 5 color perfector, electronic pre-press, and full service bindery as value drivers.

Union shop strengths Position Vanard as a union printer with scalable production capabilities and potential for union-advantaged projects, appealing to organizations prioritizing stable labor relations and quality control.

End-to-end services Leverage full service capabilities—from design pre-press and ftp delivery to binding—to offer bundled solutions to mid-market publishers and corporate communications teams seeking single-vendor efficiency.

Mid-market revenue potential With established revenue in the tens of millions and a lean employee base, pursue growth through targeted outreach to mid-size marketing agencies, catalogers, and regional publishers that require reliable, high-volume print runs.

Tech-enabled efficiency Promote technology stack and digital workflow (electronic pre-press, FTP site, modern analytics tools) as differentiators for faster turnaround, better file handling, and measurable project throughput to prospective clients.