Regional Partnerships Van Zelst serves a large Chicagoland area with expansion into SE Wisconsin, creating opportunities to partner with regional contractors, property developers, and municipal landscaping projects seeking local landscape design and maintenance services.

Midmarket Footprint With 11-50 employees and annual revenue in the 1M to 10M range, the company sits in the mid-market segment where scalable design-build and maintenance packages can be cross-sold to commercial and high-end residential clients, neighborhoods, and HOAs.

Full-Service Upsell Their end-to-end offering from design through maintenance presents a natural path to upsell recurring services such as seasonal maintenance contracts, irrigation optimization, and plant health programs to existing clients.

Digital Marketing Needs Current tech stack includes analytics and cloud services; potential for enhanced digital lead generation, project galleries, and search optimization to attract new homeowners and commercial clients in metro Chicago and surrounding areas.

Sustainability Focus The emphasis on livable, value-adding landscapes aligns with growing demand for sustainable, drought-tolerant planting, native species, and low-maintenance designs that can be packaged as eco-friendly landscaping solutions for property developers and municipalities.