Van Holten's Pickles

ManufacturingWisconsin, United States11-50 Employees

Van Holten's Pickles is a manufacturing company based in Waterloo, Wisconsin that specializes in pickle products. It is a family-owned business with a long history, known for high-quality, innovative offerings such as the original Pickle-In-A-Pouch and other distinctive formats. The company targets snack consumers who seek bold, flavorful, ready-to-eat pickle-based options and has pursued new product formats and collaborations to expand its lineup. 

Within the snack industry, Van Holten's positions itself as a creator of distinctive, quality-driven products with a playful, pop-culture-inspired edge. In 2026, the company expanded its range by launching Unapologetically Pickled Eggs. The business emphasizes innovation and quality as core values and pursues steady, sustainable growth while operating from Waterloo with a relatively small workforce.

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