Valley Insurance Agency Alliance (VIAA) Email Format

InsuranceMissouri, United States11-50 Employees

Valley Insurance Agency Alliance (VIAA) is a regional network of independent insurance agencies based in St. Louis, Missouri. As part of its affiliation with SIAA, the alliance offers member agencies access to a broad panel of carriers and shared resources to support growth. Founded in 2006, VIAA groups more than 160 independent agencies across Missouri and southern Illinois and provides services centered on development, training, and preserving ownership of each agency's book.

Member agencies can broaden their reach, connect with more than 40 national and regional carriers, and rely on a framework that supports growth while keeping full ownership of their book. VIAA emphasizes development programs and education through bootcamps for both commercial and personal lines, alongside recruitment initiatives to attract producers. A notable recent development is VIAA's May 2026 partnership with SIAA to expand bootcamp programming and introduce automation tools intended to help member agencies grow smarter and faster.

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