Strong Market Presence As Myrtle Beach’s largest oceanfront resort group with nearly 3,000 accommodations across 14 resorts, Vacation Myrtle Beach offers a substantial customer base and diverse property options, providing opportunities for targeted marketing and cross-selling of services.

Diverse Facilities With a wide range of amenities including water parks, lazy rivers, waterside bars, and event spaces, there is potential to upsell premium packages, family-friendly experiences, and special event hosting to attract a broad demographic of travelers and group organizers.

Technology Utilization Their use of analytics and digital tools such as Google Analytics and TikTok indicates a focus on digital engagement and data-driven marketing, paving the way for strategic partnerships in digital advertising, promotions, and social media campaigns.

Community Partnerships Recent collaborations with organizations like Mustang Week and Champion Autism Network highlight their community engagement and cause-related marketing, presenting opportunities to co-develop customized travel packages or philanthropic initiatives appealing to socially conscious travelers.

Financial Stability With annual revenues ranging from $50M to $100M and recent philanthropic funding, Vacation Myrtle Beach demonstrates financial stability and a commitment to social responsibility, making them a viable partner for larger sponsorship, branding, and joint venture opportunities.