Growth Opportunities Target utilities, telecom, government, and commercial operators in Wisconsin, Michigan, and the Midwest with rugged aerial lifts and work trucks, highlighting uptime, low total ownership costs, and comprehensive service and parts support as differentiators.

Fleet Modernization Leverage their long-standing product lines from Versalift, Skylift, Challenger, and trusted truck bodies to position upgrades or expansions for mid-sized utilities and mid-market contractors seeking reliable, high-performance vehicle fleets.

Aftermarket & Service Promote parts, maintenance plans, and rapid road service with a focus on minimizing downtime, appealing to customers who require high availability and responsive support for critical field operations.

Growth Through Hires Capitalize on ongoing hiring across administrative, fabrication, inspection, and driver roles to identify potential workforce expansion customers, offering turnkey fleet support, training services, and technician staffing partnerships.

Industry Exposure Engage event-driven outreach leveraging USSI’s PWX 2025 participation and regional footprint to connect with attendees from utilities, telecom, and government sectors, offering demonstrations, case studies, and introductory fleet assessments.