Expansion Opportunities The organization is actively investing in new facilities and features, including a 25-acre training area, additional ski runs, upgraded moguls and Giant Slalom courses, expanded athlete housing, and an on-site hotel. This signals potential collaboration on facility management, sponsorships, hospitality partnerships, and event-driven marketing opportunities.

Elite Sport Platform Home to over 100 world records in speedskating and hosting diverse programs from ice skating to high diving, the venue attracts high-skill athletes and organizations. This creates potential for premium training partnerships, coaching clinics, equipment sponsorships, and B2B collaborations with gear manufacturers and sport tech providers.

Media and Events Active involvement in youthWinter sport events and international competitions indicates opportunities for event sponsorship, media rights, athlete endorsements, and youth program partnerships that can expand visibility and community engagement for brands targeting families and aspiring athletes.

Technology Enablement Utilizing a modern tech stack including cloud services, content tagging, mapping, and roster management suggests openness to technology partnerships such as facility management software, ticketing and CRM integrations, data analytics services, and digital marketing collaborations.

Community and Tourism Recognition for community impact and collaborations with tourism bodies points to potential joint marketing ventures, sponsorships, and experiential programs that leverage Visit Salt Lake networks, regional tourism partnerships, and community engagement initiatives to drive attendance and local spend.