Strategic Partnerships USRowing is actively expanding collaborations, including renewed partnerships with TrainingPeaks through 2028 and engagement with LA28, creating ongoing collaboration opportunities for sponsors, tech providers, and event partners.

Leadership Shifts Recent leadership changes include appointment of a new Chair and interim leadership, signaling potential openness to new sponsorships and governance-focused partnerships with brands seeking visibility in national governing body activities.

Digital & Tech A diverse tech stack (Salesforce, New Relic, analytics, video hosting) indicates opportunities to offer data-enabled sponsorship packages, digital activation, and performance analytics tools aligned with USRowing events and athlete development.

Audience & Reach USRowing serves a broad base across juniors, collegiate, masters, and recreational rowers, plus 1,400 organizations, presenting a sizable, engaged audience for education, equipment, and apparel brands targeting rowing communities.

Funding Scale With annual revenue in the 25 to 50 million range and a nonprofit mission, there is room for sponsorships, grant-funded initiatives, and program-specific partnerships that align with youth development, championships, and Olympic pathway efforts.