Diverse Product Lineup USP Structural Connectors offers over 4,000 SKUs tailored for residential, construction, and DIY markets, indicating a broad product portfolio that can meet a wide range of customer needs and drive opportunities for upselling and cross-selling.

Strong US Manufacturing Manufactured entirely in the USA, USP emphasizes quality and compliance, appealing to clients prioritizing domestic production which can be leveraged in marketing and sales conversations.

Growth Potential With revenue estimated between 10 to 25 million dollars and a focused North American sales team, there is significant room for expansion, especially by targeting sectors with increasing infrastructure investments.

Technology Integration Utilizing advanced tools like engineering software and digital marketing platforms suggests that the company is investing in innovation, creating opportunities for partnerships in digital solutions and technical support services.

Market Positioning Competitively positioned among mid-sized industry players, USP can leverage its engineering backing and extensive product catalog to differentiate itself from larger or less specialized competitors, appealing to clients seeking reliable and code-approved solutions.