Strategic Partnerships USAging actively engages with national and local aging networks and partners with health insurers like Elevance Health to advance nutrition, physical activity, social engagement, screenings, and vaccinations for rural older adults, presenting a cross-sell opportunity for wellness programs, data sharing initiatives, and policy-driven services.

Funding Signals Strong multi-foundation funding backing from John A. Hartford Foundation, Retirement Research Foundation, and regional health foundations signals appetite for programs that strengthen social connection and community-based aging services, suggesting opportunities to propose scalable grant-enabled offerings and capacity-building services.

Policy & Advocacy As the national association for Area Agencies on Aging and Title VI Native American Aging Programs, USAging is a gateway to policy-focused procurement and pilot programs, making it a strategic entry point for vendors offering regulatory-compliant solutions, training, and evaluator services for aging networks.

Digital & Data Needs Current tech stack includes collaboration, survey, analytics, and outreach tools (SharePoint, Teams, SurveyMonkey, Piwik PRO, Hotjar, email security, etc.), indicating receptiveness to integrated platforms for member management, outcome measurement, user research, and secure communications.

Public Events Frequent engagement at national conferences and regional events with recognized awards demonstrates high visibility and networks across aging services; sales teams can target attendees with sponsorships, demos, and pilot opportunities aligned with ongoing workforce development and aging innovations.