Large youth network US Youth Soccer runs the largest youth sports ecosystem in the United States, with over 2.5 million players and 900,000+ volunteers across 55 state associations. This creates extensive cross-sell opportunities for partner programs, safety tech, apparel, travel and event platforms, and training resources.

Strategic partnerships Recent partnerships with Roundglass for wellbeing and involvement in national leagues signal openness to wellness, sponsorships, and holistic athlete support. This presents upsell potential for health, mental wellbeing, nutrition products, and sponsor-driven activations for brands targeting families and youth audiences.

Leadership and growth New CEO appointment and announced league expansions indicate an organizational growth trajectory and appetite for innovation. This environment is conducive to B2B offerings around digital platforms, data analytics, staffing solutions, and scalable operations for larger events and competitive formats.

Digital and events focus Active engagement in events (North American Soccer Expo, Recognition Luncheon) and a tech stack including Shopify and digital assets suggest opportunities to offer event tech, e-commerce enhancements, sponsorship activation, and content distribution solutions to enhance member experience.

Financial scale Revenue in the high tens of millions places US Youth Soccer as a substantial buyer and partner for enterprise-grade services such as enterprise software, cybersecurity, CRM/data platforms, affinity programs, and large-scale merchandising or travel services tailored to a national volunteer-driven organization.